Publisher Application

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Thank you for your interest in joining xcentrixmedia as a publisher.

We are eager to review your application and look forward to getting back to you as quickly as possible.

Before submitting the information below, please be sure that you are familiar with our
publisher requirements.

If you have any questions about becoming a xcentrixmedia publisher, please contact us at
publishers@xcentrixmedia.com

Name:
Company name:
Title:
E-mail:
Phone:
Address1:
Address2:
City:
Country:
State:
Zip code:
Web Site URL:
Please provide a brief description of your property or mobile application:
Number of monthly video impressions:
Estimated unsold volume:
Number of daily unique users:
Video player technology:
Ad Server:
Are your player and ad server VAST-compliant?:


Terms & Conditions	AGREEMENT xcentrixmedia, Inc. (hereafter, “xcentrixmedia”), a Florida corporation, and the company entered above (hereafter “Publisher”), (each a “Party” and together the “Parties”) hereby enter into this Publisher Agreement (this “Agreement”) as of the date entered below, with xcentrixmedia providing advertising campaigns (“Ads” or “Creatives”) which will run on the Publisher’s websites, including websites Publisher has the right to place Ads on, or mobile applications (together, the “Sites”), as well as additional services to be provided from time to time, as agreed upon by the Parties.1. xcentrixmedia Network(a) Terms of Membership. Upon request, Publisher will deliver Ads provided by xcentrixmedia on behalf of one or more third party advertisers or a third party advertising agency to the Publisher Sites for the benefit of such third party advertiser or third party advertising agency. Upon acceptance of the Ad and subject to the terms and conditions of this Agreement,Publisher will use commercially reasonable efforts to display the Ads on<br /> the Publisher Sites(b) Integration. Publisher acknowledges that certain aspects of this Agreement require the integration of advertising instructions and code (sometimes referred to as “tags”) into Publisher’s video player or mobile applications, advertising management system, and possibly content management system. Publisher and xcentrixmedia will therefore work together in good faith to incorporate such appropriate “tags” as determined by xcentrixmedia and Publisher management, and to address any other technical issues relating to the integration of xcentrixmedia’s service into Publisher’s Sites.(c) Services. Publisher understands and agrees that from time to time the xcentrixmedia ad serving services may be inaccessible, unavailable or inoperable for any reason, including, without limitation: (i) equipment malfunctions; (ii) periodic maintenance procedures or repairs which xcentrixmedia may undertake from time to time; or (iii) other causes beyond the control of xcentrixmedia, including, without limitation, interruption or failure of telecommunication or digital transmission links, hostile network attacks, the unavailability, operation, or inaccessibility of websites or interfaces, network congestion or other failures. While xcentrixmedia will attempt to provide the services on a continuous basis,<br /> Publisher acknowledges and agrees that xcentrixmedia has no control over the availability of the services on a continuous or uninterrupted basis.<br /> Publisher also understands and agrees that xcentrixmedia is not responsible for the functionality of any third-party website or interface. Failure to deliver because of technical difficulties does not represent a failure to meet the delivery obligations of this Agreement. (d) Adherence to Publisher Terms. The Parties agree that Ads will be delivered, counted and compensated in accordance with the Publisher Terms set forth on Schedule A of this Agreement.2. Website Content and Prohibited Conduct(a) Prohibited Conduct. Publisher shall not attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or ineffective the website tags, source codes, links, pixels, modules or other data provided by or obtained from xcentrixmedia that allows xcentrixmedia to measure ad performance and provide its service. When Publisher makes a programmatic advertising call to xcentrixmedia, if xcentrixmedia responds with an available paid Ad, Publisher agrees to deliver said Ad. Publisher will not edit or modify the submitted Ad in any way, including, without limitation, resizing the Ads, without the prior approval of xcentrixmedia. Publisher agrees to deliver all Ads in conformity with xcentrixmedia’s advertising guidelines: Ads should not be placed on websites that contain content or promote or advertise any of the following products: tobacco, illegal controlled substances, firearms, alcohol, pornography, or illegal gambling. Ads should not be placed on websites that contain or promote libelous, defamatory, lewd and lascivious, abusive, excessively violent, bigoted or hate oriented behavior. Ads cannot be placed on any unlicensed or copyright infringing content. Ads shall not knowingly be placed on websites that contain 1) software piracy (including but not limited to Warez, Cracking etc) hacking, phreaking, emulators, ROM’s, or illegal MP3 activity,2) illegal activities, deceptive practices or violations of the intellectual property.(b) Approval of Content. Publisher is under no obligation to accept any creative, promotional or advertiser content provided by xcentrixmedia for display within Publisher’s players.xcentrixmedia shall review and approve all creative, promotional and advertiser content for conformance with Publisher’s advertising guidelines, as provided to xcentrixmedia from time to time; however, Publisher reserves the right to reject, omit or refuse any creative, promotional or advertiser content for display within Publisher’s players. Publisher further reserves the right to request xcentrixmedia to remove any creative, promotional or advertiser content on display within Publisher’s players, with the understanding that it will not be compensated for the un-served balance of such campaign; provided that, if Publisher has reviewed and approved such content prior to their display, Publisher may not immediately remove such content before making commercially reasonable efforts to obtain mutually acceptable alternative content from xcentrixmedia.3. Pricing(a) Pricing Terms. xcentrixmedia will pay Publisher a media fee (based on a CPM) to be determined on a case-by-case basis for Ads that xcentrixmedia provides and Publisher delivers on Publisher’s Sites pursuant to the terms herein. xcentrixmedia may adjust payments to Publisher hereunder for refunds or credits provided to advertisers or agencies for such Ads or if such parties fail to pay xcentrixmedia for such Ads.(b) Payment Terms. All payments due and owing to Publisher by xcentrixmedia pursuant to this Agreement shall be paid within 60 days of the end of each month in which such the underlying fees are collected by xcentrixmedia.(c) Activity Reports. xcentrixmedia will make daily reports available at http://www.xcentrixmedia.com. Payments will be based upon the impression numbers which xcentrixmedia records, and will be made in United States Dollars. The data in reports are subject to audit and therefore may differ from final amounts payable.4. Representations, Warranties and Covenants.(a) Corporate. Each Party represents and warrants at all times that: (i) it is duly organized and validly existing and in good standing under the laws of the state of its incorporation; (ii) it has full corporate power and authority to enter into this Agreement and to carry out the provisions hereof; (iii) it is duly authorized to execute and deliver this Agreement and duly authorized to perform its obligations and exercise its rights hereunder; (iv) this Agreement is a legal and valid obligation, binding and enforceable in accordance with its terms; (v)the execution, delivery and performance of this Agreement does not conflict with any agreement, instrument or understanding, oral or written, to which it is a party or by which it may be bound, nor violate any law or regulation of any court, governmental body or administrative or other agency having jurisdiction over it; and (vi) it will comply at all times with all applicable laws, rules and regulations relevant to the performance of its obligations under this Agreement.(b) No Infringement. Each Party represents and warrants that it either owns fully and outright or otherwise possesses and has obtained all rights, approvals, licenses, consents and permissions as are necessary to perform its obligations hereunder, to exercise its rights hereunder and to grant the licenses granted by it under this Agreement.(c) Privacy. Each Party represents and warrants that it will comply with all (i) applicable laws, governmental regulations and court or governmental agency orders, decrees and policies relating in any manner to the collection, use or dissemination of information about users or otherwise relating to privacy rights, (ii) any written agreements with non-governmental certification bodies, including but not limited to Network Advertising Initiative, and (iii) such Party’s posted privacy policy, as amended from time to time, with such privacy policy to include any and all disclosures and election procedures that may be required under applicable laws in light of the activities contemplated by this Agreement. Publisher represents and warrants that in addition to the foregoing it has and shall maintain a privacy policy that: (A) fully and completely discloses to users of the Publisher Sites the practices of Publisher, xcentrixmedia or third parties with respect to the collection, use and disclosure of data and other information (including, but not limited to, personally identifiable information), including for advertising purposes on Publisher’s websites and other websites, through the use of cookies and similar methods; (B) discloses that Publisher allows third parties to serve advertising within the Publisher’s websites; and (C) provides a clear and conspicuous opt out to the NAI opt-out page, which is currently located at http:// www.networkadvertising.org/managing/opt_out.asp.(d) Ads and Creatives. xcentrixmedia represents that it has paid all license fees and/or other fees required to be paid to third parties for performance of xcentrixmedia’s obligations or exercise of xcentrixmedia’s rights under this Agreement (“xcentrixmedia License Fees”) and xcentrixmedia covenants to timely pay any xcentrixmedia License Fees required to be paid in the future. xcentrixmedia further expressly agrees that, as between xcentrixmedia, on the one hand, and Publisher on the other hand, any obligation to pay xcentrixmedia License Fees as a result of distribution of the Ads and Creatives pursuant to this Agreement shall be xcentrixmedia’s obligation and not the obligation of Publisher.(e) Content. Publisher represents and warrants to xcentrixmedia that its Sites<br /> will not contain or promote any information or content that is illegal, contrary to any industry code, indecent, obscene, defamatory, threatening, harass, discriminatory, in violation of third party intellectual property, privacy or publicity rights. Publisher represents that it has paid all license fees and/or other fees required to be paid to third parties for performance of Publisher’s obligations or exercise of Publisher’s rights hereunder, for the grant of the licenses hereunder, and for any other act by Publisher under this Agreement (“Publisher License Fees”) and Publisher covenants to timely pay any Publisher License Fees required to be paid in the future. Publisher further expressly agrees that it owns or has appropriate license to the content on its website, and any Publisher License Fees required for Publisher content are Publisher’s obligation and not the obligation of xcentrixmedia.(e) Disclaimer of Warranties. ALL SERVICES PROVIDED BY xcentrixmedia ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, xcentrixmedia MAKES NO WARRANTIES, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, TITLE OR FITNESS FOR A PARTICULAR PURPOSE AND ANY IMPLIED WARRANTIES ARISING BY TRADE USAGE OR COURSE OF DEALING OR PERFORMANCE, GUARANTEES, REPRESENTATIONS, PROMISES, STATEMENTS, ESTIMATES, CONDITIONS, OR OTHER INDUCEMENTS, EXPRESS, IMPLIED, ORAL, WRITTEN, OR OTHERWISE EXCEPT AS EXPRESSLY SET FORTH HEREIN. 5. Licenses; Marketing and Promotion(a) License to Display Ads and/or Creatives within Publisher Players. xcentrixmedia hereby grants Publisher a non-transferable, royalty-free, non-exclusive, worldwide license to display the Ads and/or Creatives within Publisher’s players or mobile applications, wherever the players may reside, and to perform any such additional acts in connection with the Ads and/or Creatives as are necessary to provide the Publisher’s service to its customers and end users.(b) Promotional Materials. Subject to the terms and conditions of this Agreement, Publisher grants xcentrixmedia, and xcentrixmedia grants Publisher, the non-transferable, non-exclusive, royalty-free, worldwide right to display the other’s logos, trademarks, trade names and other similar identifying material (the “Marks”) solely for the purposes, in the case of xcentrixmedia, of inclusion in marketing and other materials promoting Publisher to advertisers, excluding press releases (which are governed by subpart (d) below), related to this Agreement (the “Promotional Materials”). xcentrixmedia shall have the right to continue using such approved Promotional Materials during the term of this Agreement. (c) Ownership/Reservation of Rights. Each Party retains any and all<br /> pre-existing right, title and interest in and to its website/s, Marks, intellectual property, Ads and Creatives (in the case of xcentrixmedia), the Publisher’s players (in the case of Publisher), and all components thereof. xcentrixmedia shall own all data collected in connection with this Agreement, including, without limitation, any reports, results, or information created complied, analyzed or derived from such data. This Agreement shall not be construed in any manner as transferring any rights of ownership of or license to the foregoing, and/or to the features or information therein, except as expressly set forth in this Agreement. All rights not expressly granted are reserved. Under no circumstances will this Agreement be construed as granting, by implication, estoppel or otherwise, a license to any intellectual or other property or components thereof other than as specifically granted in this Agreement. (d) Press Releases. During the term of this Agreement, the Parties shall have the right to include the other’s name in a press release announcing the entry into of this Agreement, subject to the other Party’s prior written approval.(e) Identification of Ad Placements. Publisher will provide and will regularly update xcentrixmedia with the attributes of each of the placements where it intends to run ads provided by xcentrixmedia (“Ad Placement Descriptions.”) Ad Placement Descriptions will include the URL of the web page or equivalent or mobile application on which the placement exists; whether the placement is owned by Publisher or has been syndicated to a third party; whether the placement is display, instream pre-roll, instream mid-roll, or autostart; whether the placement includes a synchronized companion banner; the category of content to which the placement is adjacent; will specify incentivized offers or traffic: and other attributes which may be requested by xcentrixmedia from time to time. Further, under no circumstances shall Publisher be permitted to run ads in placements that i) are below-the-fold and autostart; or ii) by default (i.e., without user interaction) do not play the sound track of the advertisement; or iii) autostart and are presented or located in such a manner that would make it unlikely that the ads would be viewed by humans, whether or not the sound is defaulted to off; or iv) are located in downloadable applications (unless the application is available for download in an officially recognized mobile or connected device application store, such as the Apple iOS App Store, Android Market or Connected TV stores on devices such as Sony PS, Samsung Smart TV), or v) are located in pop-up windows, or vi) are placed in a continuous loop of video advertisements; or vii) are stacked videos on top of one another or viii) has more than one video player on one page at one time playing an advertisement; xcentrixmedia reserves the right to deny payment to Publisher based upon placements that xcentrixmedia, in its sole determination, discovers have run in that are not consistent with the Ad Placement Description provided by Publisher or that are not consistent with xcentrixmedia’s publisher requirements found here: http://www.xcentrixmedia.com/media/publishers/requirements-2/.6.Data Collection, Usage and Protection. Each Party agrees to comply with the Digital Advertising Alliance Self Regulatory Principals for Online Behavioral Advertising with respect to its data collection, usage, ownership and disclosures. Where any content is made available to any individual in the European Union, both Parties will duly observe all their obligations under European data protection legislation, in particular Directive 95/46/EC, Directive 2002/58/EC and Directive 2009/136/EC as implemented nationally, and any other relevant data protection and privacy laws which may arise in connection with this Agreement. Notwithstanding the generality of the foregoing, the Publisher agrees to bear sole responsibility for obtaining the lawful consent of any user whose equipment is accessed or used for the storage of a cookie or similar technology for the provision of xcentrixmedia’s<br /> services in accordance with this Agreement. 7. Indemnification(a) xcentrixmedia’s Indemnification of Publisher. xcentrixmedia agrees to indemnify, defend and hold harmless Publisher and Publisher’s officers, directors, shareholders, employees, accountants, attorneys, agents, affiliates, subsidiaries, successors and assigns from and against any and all third party claims, damages, liabilities, costs and expenses (each a “Claim”), arising out of or related to any breach of any representation, warranty, covenant and/or agreement made by xcentrixmedia in this Agreement. (b) Publisher’s Indemnification of xcentrixmedia. Publisher agrees to indemnify, defend and hold harmless xcentrixmedia and xcentrixmedia’s officers, directors, shareholders, employees, accountants, attorneys, agents, affiliates, customers, subsidiaries, successors and assigns from and against any and all third party Claims, arising out of or related to any breach of any representation, warranty, covenant and/or agreement made by Publisher in this Agreement.(c) As a condition of the indemnifying party’s obligations in this section, the indemnified party must (i) provide prompt notice when it becomes aware of a relevant Claim or allegation by a third party; (ii) authorize the indemnifying party, in a signed writing, to conduct the defense and settlement of the third party’s claim, without interference; and (iii) give to the indemnifying party all the information and assistance that it may reasonably request in connection with defending or settling the Claim, provided that the indemnified party be reimbursed for its reasonable out-of-pocket expenses incurred by providing that information and assistance. The indemnifying party agrees not to settle such a third-party claim unless the settlement fully releases the indemnified party, or unless the indemnified party provides a signed, written consent to the settlement in advance. 8. Term and Termination (a) Termination by xcentrixmedia. This Agreement, as may be amended, applies to Publisher for as long as Publisher distributes Ads or Creatives for xcentrixmedia. Upon 30 days written notice to Publisher, xcentrixmedia reserves the right to terminate this Agreement at any time, with or without cause. Notwithstanding the previous sentence, xcentrixmedia reserves the right to terminate this Agreement at any time without notice, if xcentrixmedia in its sole discretion determines that Publisher is using the xcentrixmedia services in a manner that may be construed as illegal, unethical, defamatory or that otherwise may reflect negatively upon xcentrixmedia’s reputation or that of xcentrixmedia’s customers, or if Publisher breaches any other term or condition of this Agreement and is not able to cure the same within five business days of notice thereof.(b) Termination by Publisher. Publisher reserves the right to terminate this Agreement upon 30 days written notice (e-mail to suffice) to xcentrixmedia at any time, with or without cause, and to cease display of any Ad or Creative within Publisher’s players, wherever the players may reside.(c) Post-termination. Upon termination, Publisher agrees to remove from its players any and all xcentrixmedia ad serving code supplied to Publisher by xcentrixmedia. Publisher will be paid, in the next scheduled payment cycle following termination, all payments due through and including the time of termination. 9. Governing Law and Forum SelectionThis Agreement, its interpretation, performance or any breach thereof, shall be construed in accordance with, governed by and all questions with respect thereto shall be determined by, the laws of the State of California applicable to contracts entered into and wholly to be performed within said state. Each Party hereby consents to the personal jurisdiction of the State of California, acknowledges that venue is proper in any Federal or state court in the State of California, agrees that any action arising out of or related to this Agreement must be brought exclusively in a Federal or state court in the State of California and waives any objection it has or may have in the future with respect to any of the foregoing. 10. Notice Except as provided elsewhere herein, both Parties must send all notices relating to this Agreement as follows: (i) if to xcentrixmedia, via e-mail, registered mail, return receipt requested or via an internationally recognized express mail carrier to San Francisco, CA 94104; and (ii) if to Publisher, to the physical address listed above via registered mail, return receipt requested or via an internationally recognized express mail carrier, or to the email address set forth on the signature page to this Agreement.11. Assignment No rights or obligations under this Agreement may be assigned by xcentrixmedia or Publisher without the prior written consent of the other, except that either Party may assign its performance of this Agreement or any of its rights or delegate any of its duties under this Agreement without the other Party’s prior written consent in the case of a merger, acquisition or other change of control (as that phrase is interpreted under Florida law). Any assignment, transfer or attempted assignment or transfer in violation of this Section 11 shall be void and of no force and effect. This Agreement shall be binding upon and inure to the benefit of the Parties hereto and their respective permitted successors and assigns. 12. Force MajeureNeither party shall be liable by reason of any failure or delay in the performance of its obligations hereunder for any cause beyond the reasonable control of such party, including but not limited to electrical outages, failure of Internet service providers, default due to Internet disruption including without limitation denial of service attacks), riots, insurrection, acts of terrorism, war (or similar), fires, flood, earthquakes, explosions, and other acts of God. 13. Survival and Severability Any obligations which expressly or by their nature are to continue after termination, cancellation, or expiration of the Agreement shall survive and remain in effect after such happening. Each Party acknowledges that the provisions of the Agreement were negotiated to reflect an informed, voluntary allocation between them of all the risks (both known and unknown) associated with the transactions contemplated hereunder. In the event that any provision of this Agreement conflicts with the law under which the Agreement is to be construed or if any such provision is held invalid or unenforceable by a court with jurisdiction over the Parties to the Agreement, then (i) such provision will be restated to reflect as nearly as possible the original intentions of the Parties in accordance with applicable law; and (ii) the remaining terms, provisions, covenants, and restrictions of the Agreement will remain in full force and effect. 14. Remedies and WaiverExcept as otherwise specified herein, the rights and remedies granted to a Party under this Agreement are cumulative and in addition to, not in lieu of, any other rights and remedies which the Party may possess at law or in equity. Failure of either Party to require strict performance by the other party of any provision shall not affect the Party’s right to require strict performance thereafter. Waiver by either Party of a breach of any provision shall not waive either the provision itself or any subsequent breach.15. LIMITATIONS AND EXCLUSIONS OF LIABILITYUNDER NO CIRCUMSTANCES SHALL EITHER PARTY BE LIABLE TO THE OTHER FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES (EVEN IF THE OTHER PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES) ARISING FROM THE PERFORMANCE UNDER OR FAILURE OF PERFORMANCE OF ANY PROVISION OF THIS AGREEMENT (INCLUDING SUCH DAMAGES INCURRED BY THIRD PARTIES), SUCH AS, WITHOUT LIMITATION, LOSS OF REVENUE OR ANTICIPATED PROFITS OR LOST BUSINESS. UNDER NO CIRCUMSTANCES WILL EITHER PARTY BE LIABLE TO THE OTHER FOR DAMAGES IN EXCESS OF AMOUNTS PAYABLE BY xcentrixmedia PURSUANT TO THIS AGREEMENT IN THE TWELVE MONTH PERIOD LEADING UP TO THE CLAIM. 16. Confidentiality. Each Party agrees not to disclose the other Party’s Confidential Information without their prior written consent. For purposes of this Agreement, “Confidential Information” includes, without limitation: (a) all intellectual property, including, without limitation, all software, technology, programming, technical specifications, materials, guidelines and documentation relating to each party’s service; (b) any click-through rates, financial information (including pricing), business information, including, without limitation, operations, planning, marketing interests, products and any other reporting information; and (c) any other information designated in writing as “Confidential” or an equivalent designation or that would otherwise be reasonably considered confidential or proprietary given its nature or the circumstances under which it was disclosed. Confidential Information does not include information that has become publicly known through no breach by the recipient Party of these confidentiality obligations or information that has been: (x) independently developed without access to Confidential Information, as evidenced in writing; (y) rightfully received from a third party without a breach of confidentiality by such third party; or (z) required to be disclosed by law or by a governmental authority.17. Independent Contractorsxcentrixmedia and Publisher are independent contractors under this Agreement and nothing herein shall be construed to create a partnership, joint venture or agency relationship between xcentrixmedia and Publisher, and neither Party has authority to enter into agreements of any kind on behalf of the other.18. No Modification Unless in WritingExcept as specifically and expressly addressed in any amendment executed by the Parties, the terms and conditions of this Agreement in effect between the Parties shall govern.Schedule APlacement of Advertising. Ads shall be placed “above the fold” on Publisher’s Sites, such that an end user does not need to scroll down in order to see the Ad. Ads appearing on Connected TV devices that are not in application will appear center screen. Ads that appear on mobile applications and Connected TV applications will also be placed such that the end user does not need to navigate in order to see the Ad. Preferred FormatsPublishers are asked to accommodate the following standard video ad units (at a minimum:) :15 or :30 pre-roll, 4:3 or 16:9 video size; 300×250 companion display Ad. This list is not all-inclusive and may vary for mobile and Connected TV applications and Connected TV storefront environments, and xcentrixmedia and Publisher will work together to accommodate advertiser creative requests wherever reasonable in order to achieve maximum revenue for both Parties. Advertiser AcceptanceIn the event that Publisher wishes to establish guidelines for advertiser acceptance, it will make those guidelines available to xcentrixmedia up-front in order to ensure compliance.xcentrixmedia’s Relationship with Publishersxcentrixmedia makes publisher inventory available in such a manner as to require buyers to purchase inventory on a minimum of five sites or mobile applications and 3 Connected TV properties for any individual campaign. xcentrixmedia does not guarantee delivery on any particular site, nor does it require Publisher to guarantee to make available to xcentrixmedia any particular amount of inventory.ReportingCampaign reports will be made available to Publisher consisting of impressions, clicks, video duration, revenue and effective CPM. Impression and click reporting is based upon IAB / AAAA guidelines which may be found at http://www.iab.net/media/file/standards_termsandcond2.pdf.SupportAn account management team will be provided for assistance with advertiser and creative approval/rejection; technical issues and reporting matters. Account management and technical support are available during standard business hours. Emergency support outside of business hours is available on a 24/7/365 basis. Support may be reached at support@xcentrixmedia.com.
	I accept and agree to the terms of the above Publisher Agreement
	I have the full and complete authority to execute this Agreement on behalf of my company

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